Gucci Garden — Play, Pose, Shop
Vintage gowns, trippy digital rooms and Michelin-star bites all inside a 14th-century palazzo. Ready to step into Alessandro Michele’s wonderland? Choose your ticket below.
Skip-the-Line Entry €15Why This Museum Is a Fashion Fever-Dream
Spread across three floors, Gucci Garden fuses archive treasures, wrap-around video art and a boutique stuffed with pieces you can’t buy anywhere else. It’s part museum, part runway, part Instagram set.
Touch the Archive*
Bamboo-handle bags, horse-bit loafers and red-carpet gowns in arm’s reach.
Digital Immersion
Prints swirl across walls and ceilings—selfies highly encouraged.
*No actual touching—just ridiculously close viewing.
Mini Timeline
- 1921 — Guccio Gucci opens first leather shop in Florence.
- 2011 — Gucci Museo debuts for 90th anniversary.
- 2018 — Reimagined as Gucci Garden by Alessandro Michele.
- 2023 — “Cosmos of Creativity” digital wing launches.
- 2025 — Limited-run “Gucci in Space” exhibit premieres.
Visit Highlights
Immersive Digital Rooms
Walk through kaleidoscopic tunnels of classic prints.
Archive Icons
See Grace Kelly’s Flora scarf and J.Lo’s crystal catsuit.
Gucci Osteria*
Bottura-helmed bistro serving edible art. (*Book ahead!)
Garden-Only Boutique
Score limited-edition silks, scents and skate decks.
Quick Hacks
Arrive at 10:00
Have the digital rooms virtually to yourself for the first 20 minutes.
Bring Earbuds
Free audio guide is app-based—skip the €3 headset rental.
Visitor Cheatsheet
Opening Hours
Daily 10:00–19:00 (last entry 18:00).
Ticket Menu
Entry €15 | Fashion Walk €71 | Combo Uffizi+Gucci €85 | Private Tour €300
Dress Code
Smart-casual; leave large bags in nearby storage.
Location
Piazza della Signoria 10 — 5 min from Uffizi, buses C1 & C2.
Ready to Enter the Garden?
Secure your slot, charge the phone, and let fashion history blow your mind.
Book Guided Walk €71